Brand Ambassador versus Brand Reputation Management: A Key Issue in Marketing Communications (A Case of Funke Akindele-Bello versus Dettol)

Brand Ambassador versus Brand Reputation Management: A Key Issue in Marketing Communications (A Case of Funke Akindele-Bello versus Dettol)

A company chooses a brand ambassador to be the “face” of the brand. Ideally, the candidate is a tastemaker and great influencer in […]

corona pandemic

How to avert recession that leads to depression at the end of covid-19

The coronavirus has necessitated “stay home” order by the government and self-distancing socially in other to curb the spread of […]